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Anna Ivanchenko is a organizer and a moderator of eFuture is today

Written by Anna Ivanchenko on . Posted in Anna Ivanchenko Blog.

Employer Branding & Esports- unique online conference which allow you to learn about an innovative tools for developing of Employer Branding.

A New Vision of Employer Branding: Integrating Gamification & Esports

Employer branding is rapidly evolving in response to a new generation of tech-savvy, experience-driven talent. Companies are now seeking creative ways to connect with employees and job seekers, making the workplace more engaging, interactive, and attractive. A forward-thinking approach to employer branding can leverage gamification and esports as innovative tools to achieve these goals.

How Esports Can Be Integrated into Employer Branding:

  • Internal Tournaments: Organizing in-house esports tournaments can serve as a unique team-building activity. It fosters collaboration, boosts morale, and brings together employees from different departments in a fun and inclusive environment.
  • Community Engagement: Companies can sponsor local or regional esports tournaments, gaining visibility among tech-savvy individuals who value digital experiences. This not only attracts new talent but also strengthens the company’s reputation as a supporter of digital culture.
  • Branded Gaming Events: Hosting or participating in industry-wide esports events can provide networking opportunities and increase brand exposure. This is especially effective for companies in tech, gaming, or digital innovation sectors.


Leading experts discussed innteresting panels.

Why taking part in esports is so beneficial for IT-companies.

How to involve non-gamers in games?
How to do team building through online games

Successful cases from CGI, VMP (Finland) WePlay! Esport experience(Ukraine) PwC( Germany) Game.TV ( Russia)

Workshop-  Esports chess tournament as the effective collaboration tool from Click Storm (Storm Chess)